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by Michael Levine
Lloyd James
Audiobook
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Description
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Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
- Michael Levine - Author
- Lloyd James - Narrator
OverDrive Listen audiobook
- ISBN: 9781481599658
- File size: 299313 KB
- Release date: November 9, 2004
- Duration: 10:23:34
MP3 audiobook
- ISBN: 9781481599658
- File size: 299652 KB
- Release date: November 9, 2004
- Duration: 10:23:34
- Number of parts: 10
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OverDrive Listen audiobook
MP3 audiobook
subjects
Business Nonfiction
English
Levels
Text Difficulty:9-12
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.
But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
- Details
Publisher:
Blackstone Publishing
Edition:
UnabridgedOverDrive Listen audiobook
ISBN: 9781481599658
File size: 299313 KB
Release date: November 9, 2004
Duration: 10:23:34
MP3 audiobook
ISBN: 9781481599658
File size: 299652 KB
Release date: November 9, 2004
Duration: 10:23:34
Number of parts: 10
- Creators
- Michael Levine - Author
- Lloyd James - Narrator
- Formats
OverDrive Listen audiobook
MP3 audiobook
- Languages
English
- Levels
Text Difficulty: 9-12
- Reviews
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